Marseille has a new reason to book a city break: Ruby Lilou, the first Ruby hotel to open on French soil. The brand, now part of IHG Hotels & Resorts, has planted its flag between the Vieux Port and La Joliette, close to Le Panier, the city's oldest quarter. It is a mixed-use project too — next door, Ruby Yani launches the group's coworking concept in France for the first time.

The hotel has 237 rooms spread across four categories (Nest, Cosy, Lovely and Wow). Design takes its cues from luxury yachts: oversized beds, walk-in rainfall showers, blackout curtains and interiors that nod to Marseille's maritime heritage, softened with lavender and sun-bleached stone tones plus some bolder graphic flourishes drawn from the city's rebellious creative streak.

Music runs through the Ruby formula — curated sound programmes, live acts in the evenings, and Marshall amplifiers and Bluetooth speakers in the rooms. Downstairs there is a 24/7 bar and café pouring barista coffee, local wines and cocktails, and up top a 300 sqm rooftop terrace with views stretching towards the Mediterranean, open to guests and locals alike from morning until late.

Getting there is straightforward. Joliette metro is a three-minute walk, Marseille Saint-Charles station five minutes by metro, and Marseille Provence Airport roughly 45 minutes away on public transport. Rooms start from EUR 130 per night for single occupancy, breakfast included, and IHG One Rewards members can book via the app.

The coworking side, Ruby Yani, offers more than 126 flexible workstations, private offices, meeting rooms, phone booths and shared lounges, plus rooftop access. Memberships start at EUR 60 a month and day passes from EUR 30 — handy if you are working from Marseille for a few days and want a proper desk.

Why it matters: Marseille often plays second fiddle to the glitzier Côte d'Azur down the coast, but France's oldest city and largest port has its own raw, energetic appeal — graffiti-splashed lanes in Le Panier, harbour-side cafés, and the Calanques national park within easy reach. A design-led, tech-enabled hotel at EUR 130 a night with breakfast makes the city an easy add-on to a Provence trip or a cheap-and-cheerful Mediterranean city break in its own right. It suits solo travellers, couples and remote workers who want a central base with a social pulse rather than a formal grand hotel.