Flying Emirates to Dubai this winter? Don't crumple that boarding pass. The airline's My Emirates Pass is back, and it turns any Emirates boarding pass into a savings card valid at hundreds of restaurants, attractions and shops across the United Arab Emirates — with discounts that can hit 50%.
The pass runs from October 1, 2026, through March 31, 2027, which neatly covers Dubai's peak winter season, when the weather is at its best and prices tend to climb. To claim a discount, you simply show your Emirates boarding pass from the offer period alongside a photo ID. One flight is enough: a single boarding pass keeps working for the whole window, so a ticket from October can still score you deals in March.
A few practical details worth knowing. The discount applies to the person named on the pass — though plenty of individual offers extend it to companions or groups, so it's worth reading the fine print on each listing. You can redeem as many times as you like during the validity window. If you use mobile boarding passes, screenshot yours before it disappears from the app; paper passes work just as well, provided you hold onto them.
The coverage is broad. You can filter participating businesses by emirate — Dubai, Abu Dhabi or Ras Al Khaimah — and even drill down to specific neighbourhoods. You can also browse by category: dining, leisure, mind and body, or retail and shopping. Each listing shows the exact saving on offer and any restrictions, so it's easy to plan a discounted dinner or spa day around where you're actually staying.
For visitors, it's a genuinely useful perk. UAE residents often already have access to discounts year-round, but travellers usually don't — this levels the playing field a little at a destination where hotels, restaurants and attractions add up quickly. A 20-50% cut on a couple of nice meals and an activity or two can make a real dent in a Dubai budget.
For Emirates, the logic is obvious. The airline isn't just selling seats; it's a flagship carrier for a country that wants tourists, and giving arrivals an immediate financial incentive to eat, shop and explore locally keeps both the airline and the destination busy. It's a promotion the airline has run in previous seasons, and its return for winter 2026-27 suggests it's doing its job.
The takeaway is simple: if your winter plans involve Emirates and the UAE, keep that boarding pass handy and check the My Emirates Pass listings before you book anything — you may find the restaurant you were eyeing is half price.
